Promo-Chats vs Promoly
Promoly has been servicing promos since 2014 and is trusted by hundreds of labels — a solid, email-first tool with opt-in DJ reach and structured feedback. Promo-Chats is built on a different bet: that the promo which gets played in 2026 is the one that arrives as a personal chat message, not another campaign email. Here is the honest comparison.
The short version
Choose Promoly if you want a proven email servicing workflow with years of track record: hosted promo campaigns, feedback collection, engagement scoring and an opted-in DJ audience, on a subscription model.
Choose Promo-Chats if engagement is your bottleneck. It sends each campaign from your own WhatsApp, Instagram, Telegram, Facebook, TikTok, X and email accounts — each contact on the channel they actually read — for a flat €14.99 per campaign, unlimited contacts, no subscription.
| PROMO-CHATS | PROMOLY | |
|---|---|---|
| Core delivery | Personal DMs from your own accounts across 7 channels, per-contact preference | Email-first promo campaigns with hosted promo pages |
| Sender identity | You — the promo lands in an existing chat thread with your contact | Platform-sent campaigns on your behalf |
| Pricing model | €14.99 flat per campaign, unlimited contacts, no subscription | Monthly subscription tiers (see promoly.com for current pricing) |
| Whose list | Your own list, grown via curator self-signup with genre and channel preferences | Your list plus their opted-in DJ reach |
| Contact intelligence | AI social-profile finder, smart dedupe, bounce cleanup, channel preferences | Engagement scoring and list hygiene within email workflows |
| Recipient experience | Chat message with instant mobile stream — no account needed | Email linking to a hosted promo page |
| Tracking | Opens, streams, downloads, feedback — per contact and per channel | Opens, plays and feedback within the email/page flow |
| Track record | Newcomer (launched 2026), built for electronic music | Operating since 2014, trusted by 500+ labels (their published figures) |
Comparison based on publicly available information, July 2026. Promoly is a trademark of its respective owner; Promo-Chats is not affiliated with Promoly. Spotted an error? Tell us and we will correct it.
Why the channel is the whole ballgame
Every established promo tool — Promoly included — competes on how well it sends email and what happens after the click. But the fight is lost before the click: a working DJ's promo inbox buries your campaign under a hundred others the same week. The same DJ answers WhatsApp in minutes and checks Instagram DMs between sets. Promo-Chats moves the promo to those channels, from your own accounts, at human pace with built-in rate limits. The result reads like a recommendation from a colleague — because technically, it is one. Tactics in our complete music promo guide.
Frequently asked questions
Is Promo-Chats a Promoly alternative?
Yes. Both handle the full promo servicing flow — upload, pitch, send, collect feedback, track engagement. The difference is delivery: Promoly is email-first, while Promo-Chats sends from your own accounts across WhatsApp, Instagram DM, Telegram, Facebook, TikTok, X and email.
Which is cheaper, Promoly or Promo-Chats?
Promo-Chats charges €14.99 per campaign with no subscription, so you only pay when you actually send. Promoly runs on monthly subscription tiers. For labels sending occasionally, per-campaign pricing is usually cheaper; check promoly.com for their current rates.
Can Promoly send WhatsApp or Instagram DMs?
Promoly is built around email campaign delivery with hosted promo pages. Sending personal WhatsApp and Instagram DMs from your own accounts is specifically what Promo-Chats was built for.
Can I migrate my contacts from Promoly to Promo-Chats?
Yes — export your contacts as CSV and import them into Promo-Chats. The AI profile finder will then locate their Instagram, Facebook and TikTok profiles so you can reach them by DM, not just email.