Promo-Chats vs FATdrop
FATdrop has been a promo servicing standard for well over a decade — if you have worked at a label, you have received a FATdrop email. Promo-Chats is the newcomer built on a different idea: promos should arrive as direct messages from your own accounts, not as another email in the promo folder. Here is an honest comparison to help you pick (or combine) them.
The short version
Choose FATdrop if you want the established, email-based workflow the industry has known for years: watermarked audio to protect pre-releases, promo mailing list management, and the credibility of a veteran platform used across the UK and European scene.
Choose Promo-Chats if your problem is engagement: your promos are delivered but not opened. Promo-Chats sends each campaign from your own WhatsApp, Instagram, Telegram, Facebook, TikTok, X and email accounts — so the promo lands as a personal chat message, on the channel each contact prefers, at €14.99 per campaign with no subscription.
| PROMO-CHATS | FATDROP | |
|---|---|---|
| Core delivery | WhatsApp, Instagram DM, Telegram, Facebook Messenger, TikTok, X and email — per-contact channel preference | Email campaigns linking to watermarked promo pages |
| Sender identity | Your own accounts — messages arrive from you, in an existing chat thread | Platform emails on your behalf |
| Pricing model | €14.99 flat per campaign, unlimited contacts, no subscription | Plan/quote-based (pricing not published openly) |
| Audio protection | Private streaming links + tracked 320 MP3 downloads (no watermarking) | Watermarked audio — a real strength for sensitive pre-releases |
| Contact list | Your list, with AI social-profile finder, dedupe, bounce cleanup and curator self-signup | Your list, managed as email mailing lists |
| Recipient experience | Chat message with instant mobile stream — no account needed | Email + promo page; familiar to industry veterans |
| Tracking | Opens, streams, downloads and feedback per contact and per channel | Opens, downloads and feedback per contact |
| Track record | Newcomer (launched 2026), built for electronic music | 15+ years as an industry standard |
Comparison based on publicly available information, July 2026. FATdrop is a trademark of its respective owner; Promo-Chats is not affiliated with FATdrop. Spotted an error? Tell us and we will correct it.
The real difference: where the promo lands
FATdrop executes email servicing very well — the problem is email itself. A touring DJ's promo inbox collects hundreds of campaigns a month, and open rates show it. The same DJ answers WhatsApp within minutes. Promo-Chats was built around that single observation: the channel, not the platform, decides whether your record gets heard. Many labels run both — the formal email wave through their traditional tool, and the high-engagement chat wave through Promo-Chats. Read more in our complete music promo guide.
Frequently asked questions
Is Promo-Chats a FATdrop alternative?
Yes, for the servicing itself — you upload a release, write a pitch, select contacts and track engagement. The difference is delivery: FATdrop sends email campaigns, while Promo-Chats sends from your own accounts across WhatsApp, Instagram DM, Telegram, Facebook, TikTok, X and email.
Can I use FATdrop and Promo-Chats together?
Many labels do exactly that: traditional email servicing for formal press and radio workflows, and Promo-Chats for the chat channels where DJs actually reply. Contacts and campaigns stay separate per platform.
Does Promo-Chats watermark audio like FATdrop?
No. Promo-Chats uses private streaming links and tracked downloads instead of watermarked files. If per-recipient watermarking is a hard requirement for your pre-releases, FATdrop is stronger on that point.
How much does Promo-Chats cost compared to FATdrop?
Promo-Chats charges a flat €14.99 per campaign with unlimited contacts and no subscription. FATdrop does not publish pricing openly; it works on plans/quotes.